At Clava, our mission goes beyond just providing the leading digital platform for amateur football enthusiasts. We are building a vibrant community of athletes, fans, and partners who believe in the power of sport to connect and inspire.

This summer, Clava brought together over 60 teams for two exciting small-sided football tournaments in Trentino and South Tyrol as part of our Clava Summer Cup Tour—celebrating the passion and energy of amateur football.

Why Live Events Matter for Clava’s Digital Ecosystem

These events are not just moments of brand visibility—they are strategic drivers of our app’s growth and user engagement. Each tournament:

• Boosted app downloads and user registrations by providing an immediate digital touchpoint for participants and fans.

• Deepened user retention and loyalty through memorable in-person experiences tied directly to the Clava platform.

• Enhanced community activation by building local ambassador networks and increasing organic word-of-mouth promotion.

By integrating live events into our digital strategy, Clava is uniquely positioned to create a blended online-offline ecosystem where our users engage not just on their screens, but also on the field—strengthening their connection to the Clava brand.

Looking Ahead: Scaling Community and Business Impact

The success of the Summer Cup Tour marks an important milestone as we continue to scale both our user base and market footprint. With a fast-growing community and a proven model for community-driven activation, Clava is building the foundation for sustained growth across Sponsorship & Partnerships attracting local and regional partners eager to tap into our engaged audience.