A new chapter for Clava in Italy 🇮🇹

Momentum is building at Clava. From a nationwide launch to pioneering new features and securing high-profile partnerships, we are entering a transformative phase for our company. Here are the highlights from the past days and weeks.

Clava Goes Nationwide

Earlier this week, Clava officially launched across whole Italy. The response has been overwhelmingly positive: more than 10.000 new installations in just a few days, placement among the TOP 10 apps in the national App Store, and position number 4 in the sports category. This means Clava is now appearing side by side with global giants such as TikTok, Pinterest, LinkedIn and Canva.

Introducing FantaClava

At the same time, we introduced FantaClava, the very first “Fantacalcio” experience for amateur football. This innovation is creating significant buzz within the grassroots football community. Even though the feature was initially rolled out only in South Tyrol and Trentino, more than 3.000 fantasy teams were created in the first week alone. National expansion of FantaClava is already underway.

Strategic Partnerships in Football Media

On the marketing front, we have formed valuable partnerships with some of Italy’s most influential football voices. Fabrizio Romano has joined the Clava journey, alongside Gli Autogol, Chiamarsi Bombers, Giorgia Rossi, Chiara Giuffrida and other prominent figures. Some of these collaborations are strengthened through media-for-equity agreements, amplifying Clava’s visibility nationwide.