CLAVA INVESTOR RELATIONS

SEPTEMBER 2025

💥 MILESTONES

• • Launch of FantaClava – successfully introduced the first fantasy game for amateur soccer.

  • Growth of Clava PRO – gained new PRO subscriptions in our test regions Trentino and Alto Adige at the start of the new season.

    For strategic reasons, Clava PRO remains available only in these pilot regions to build strong user value, increase willingness to pay, and secure retention. A nationwide rollout across Italy will follow in the second phase.

  • Major partnerships secured – including Fabrizio Romano, Gli Autogol, Chiamarsi Bombers, Cronache di Spogliatoio, Chiara Giuffrida, Giorgia Rossi and many other national and international partners.

  • Clava launched across Italy – more than 70,000 new users in the first 10 days. Notably, around 50% came through referrals, showcasing the strong power of word-of-mouth growth.

SUMMER 2025

💥 MILESTONES

• • Preparing to drive our nationwide campaign.
  • National Partnerships: Collaborations with key partners will expand our reach and user adoption across Italy.
  • A/B Testing: Different channels will be tested to fine-tune our campaigns, ensuring we maximize every euro spent.
  • Building on our existing app, we’ve developed “Fantaclava”—a Fantacalcio-style experience tailored for amateur soccer.

JUNE/JULY 2025

💥 MILESTONES

• • Clava Summer Cup Tour: Over 60 teams came together in Trentino and South Tyrol to celebrate community and sport
  • Microsoft Start-up Success: We secured $150K in Azure credits, unlocking new potential for our AI-driven features
  • Public Funding for LED Walls: A €56K grant helps us bring professional-grade LED Walls to the amateur game
  • FantaClava Launch Incoming: Our fantasy football game goes live in August, adding powerful gamification to the Clava app

APRIL 2025

💥 MILESTONES

• • We reached +300 PRO subscriptions within our first month.

  • Hanna joined our team as part of a training program and is now actively supporting us in all areas related to marketing, social media, and community management.

  • We reached the maximum level 5 in the Microsoft Start-up Program, unlocking additional credits worth €150-200K for the next year.

💡 LEARNINGS

• • The price is not the most important factor for the willingness to pay. Users are more focused on the value they perceive from the service, and clear communication around benefits is essential.

MARCH 2025

💥 MILESTONES

• • Rolled out a comprehensive user survey across our full user base. The insights are helping us fine-tune both product development and communication strategy.
  • We successfully launched Clava Pro, our new premium offering designed for advanced athletes and ambitious users.

 💡 LEARNINGS

• • Talking directly to users through the survey was incredibly valuable — many shared actionable insights we hadn’t anticipated.
  • Our users are more willing to pay for added value than we previously assumed — clear communication around benefits is key.

FEBRUARY 2025

💥 MILESTONES

• • In addition to the €110K in public funding, we secured an additional €220K from private investors.
  • Our user numbers picked up again after the winter break, showing strong growth.
  • We began installing our LED-Walls, which are already generating passive revenue through our existing reach.
  • We signed contracts with several major local companies for advertising on our platform.
  • We applied for a new round of funding to strengthen our resources.

 💡 LEARNINGS

• • Spending more time on better organization is worth it in the long run.
  • Programmatic ads require more setup and optimization than we expected, but we’re on track to see good results soon.

JANUARY 2025

💥 MILESTONES

• • We welcomed Elias to our development team, and he’s already making a positive impact.
  • Hosted Peter, a school intern who joined us for two weeks, giving him a hands-on startup experience.

 💡 LEARNINGS

• • We really needed our new office space—our growing team now has the room to work more efficiently.