🚀 Clava Sports Opens Seed Round to Scale Across Italy and Beyond

🚀 Clava Sports Opens Seed Round to Scale Across Italy and Beyond

At Clava Sports, we’re transforming grassroots football into a fully connected, gamified, and community-powered experience—bringing the professional sports ecosystem into the amateur world.

Over the past three years, we’ve built and fine-tuned our platform in close collaboration with thousands of users. The results speak for themselves:

  • 📲 120,000+ app downloads

  • 📊 8M+ monthly page views

  • 🧍 26,000+ weekly active users

  • 💰 All without a single euro spent on marketing

We’re not just digitizing amateur football—we’re redefining the experience for fans, players, teams, and sponsors. From real-time match updates and personalized player ratings to in-app gamification (including our upcoming FantaClava fantasy game), Clava is reshaping how local sports communities connect and grow.

🔍 Why Now?

We’ve validated the product with complete regional penetration across three regions in Italy (Alto Adige, Trentino, Veneto/Friuli), and we’re now poised to:

  • 🚀 Launch Version 5.0 of the app

  • 🇮🇹 Scale nationally across Italy

  • 🇦🇹 Enter the Austrian market

  • 🧑‍💻 Expand our team

  • 🌍 Lay the foundation for multi-sport and pan-European expansion

💡 The Opportunity

We’ve already secured:

  • ✅ €270K from business angels

  • ✅ €130K in public funding

Now we’re opening a €800K Seed Round to fuel our next growth phase. This is an opportunity for visionary investors to support a scalable, community-driven platform that is already showing strong engagement, loyalty, and monetization potential.

We’d love to walk you through the deck, share a live demo, and explore a partnership.

📩 Reach out to learn more.

Together, let’s redefine the future of amateur sports.


Ivan Angerer
Co-founder & CEO, Clava Sports

Inserito in Senza categoria

Clava Sports Selected as IBAN’s Startup of the Month

Clava Sports Selected as IBAN’s Startup of the Month

We’re proud to share that Clava Sports has been selected as the Startup of the Month for February and March by IBAN (Italian Business Angels Network) – a significant recognition for our innovative approach to amateur football.

Driving Innovation in Amateur Sports

At Clava, we’ve built a powerful yet intuitive platform that brings real-time match results, detailed statistics, and personalized news to the amateur football community. Our mission is simple: to professionalize and connect the world of amateur football through smart, accessible technology.

The IBAN Evaluation Committee highlighted our platform’s ability to meet an unmet market need – promoting and enhancing the passion for grassroots sports through a scalable, digital-first approach. With a growing community of amateur players, fans, and clubs, the demand for structured, engaging digital tools has never been higher.

A Clear, Scalable, and Impactful Vision

The committee recognized the clarity, ambition, and completeness of our business model. Our solution offers:

  • Low development and management costs

  • High potential for monetization

  • A sharply defined and growing user base

  • A scalable model with the goal of reaching over 2 million users in the near future

Clava’s value proposition is truly innovative in the sports tech landscape. By empowering amateur teams and fans with the same tools and insights available at the professional level, we’re building not just a product, but a movement.

Backed by IBAN’s Expert Committee

We are especially grateful for the support and trust of the IBAN Evaluation Committee, chaired by Fabio Leone Fanecco and coordinated by Andrea Odille Bosio, PhD. Their endorsement reinforces our belief that Clava is well-positioned to become a key player in the evolution of amateur sports engagement.

We launched Clava PRO

CLAVA PRO has arrived!

We’re thrilled to announce the launch of Clava Pro, our new freemium model – a major step forward in Clava’s journey.

Over the past months, we’ve been working hard to reach this point. As we continue to improve the app, introduce new features, and support players, teams, and the incredible volunteer community behind grassroots sports, we also need to build a sustainable foundation for growth.

Clava Pro is designed to do exactly that. It enables us to reinvest in product development, scale our impact, and advance our mission long-term. While we know not every user will embrace the change immediately, we’re confident that with clear and transparent communication, our community will understand the reasoning and value behind this step.

Importantly, we’ve preserved all core functionality – Clava remains free for the majority of users. The Pro subscription is aimed at our most engaged and passionate users who want more advanced capabilities and a deeper experience.

Our projections indicate that approximately 5% of active users will adopt the Pro plan over time – and that’s exactly the scale we’re targeting to unlock meaningful recurring revenue while maintaining broad accessibility.

Here’s what Clava Pro includes:

    • No more ads 😌

    • Access to all “Man of the Match” votes

    • Profile views

    • In-form players

    • More detailed and in-depth stats

    • Votes from past matches

    • Archive of past “Team of the Week” selections

    • …and much more!

💰 How much does it cost?

Users can choose between two options:

    • €5.99 per month

    • €47.88 per year (that’s a 35% discount compared to the monthly plan!)

We’re incredibly proud of this milestone – and even happier to share it with you! 

Let’s keep pushing forward! 🚀

Inserito in Senza categoria

È arrivato Clava PRO

È ARRIVATO CLAVA PRO

Ciao team! 🇮🇹

Siamo molto felici di condividere con voi un passo importante per Clava: il lancio di Clava Pro, il nostro nuovo modello freemium! 🎉

Abbiamo lavorato a lungo per arrivare fin qui, e come sapete: se vogliamo continuare a migliorare l’app, offrire nuove funzionalità, supportare i giocatori, le squadre e tutti i volontari là fuori – allora dobbiamo anche trovare un modo sostenibile per finanziare tutto questo. 💪

Clava Pro ci permetterà proprio questo: investire ancora di più nello sviluppo dell’app e portare avanti la nostra missione. Sappiamo che non tutti saranno entusiasti all’inizio – ed è comprensibile – ma siamo convinti che, con una comunicazione trasparente, le persone capiranno il perché di questa scelta. 🙌

Una cosa ci sta molto a cuore:
non abbiamo messo nessuna funzione chiave dietro un paywall.
Le funzionalità di base restano gratuite per tutti – Clava Pro è pensato solo per i più appassionati. 🔥

Ci aspettiamo che circa il 5% degli utenti attivi scelga l’abbonamento Pro nel lungo periodo – e va benissimo così.

Ecco cosa include Clava Pro:

    • Niente più pubblicità 😌

    • Tutti i voti “Man of the Match”

    • Visualizzazioni dei profili

    • Giocatori in forma

    • Statistiche più dettagliate e approfondite

    • Voti delle partite passate

    • Vecchi “Team of the Week”

    • e tanto altro …

💰 Quanto costa?

Gli utenti possono scegliere tra due opzioni:

    • 5,99 € al mese

    • 47,88 € all’anno (con uno sconto del 35% rispetto al mensile!)

Siamo super orgogliosi di questo traguardo – e ancora più felici di poterlo condividere con voi! Grazie per il vostro impegno, il vostro cuore e la vostra energia. Senza di voi, niente di tutto questo sarebbe possibile. ❤️

Avanti tutta! 🚀

Ascoltanto i nostri utenti

Ascoltare i nostri utenti: preziose intuizioni dalla nostra ultima indagine sulla community

Nel quadro del nostro costante impegno a rimanere vicini ai nostri utenti, abbiamo recentemente lanciato una mini campagna sui nostri canali social, invitando la community a partecipare a un breve sondaggio.

Anche se siamo in costante dialogo con i nostri utenti, la profondità e la qualità del feedback ricevuto sono state davvero straordinarie.

In poche ore, quasi 700 utenti hanno partecipato — un chiaro segnale dell’alto livello di coinvolgimento e dell’interesse nel contribuire a plasmare il futuro di Clava.

Un dato particolarmente interessante: oltre il 30% dei partecipanti ha espresso interesse per un’eventuale sottoscrizione Pro — un segnale promettente mentre esploriamo nuove opportunità di monetizzazione.

I risultati completi e le risposte aggregate sono disponibili al link qui sotto.

vedi i risultati

Abbiamo posto domande come:

    • Cosa ne pensi dell’app Clava?

    • Con quale frequenza usi Clava?

    • Quali funzionalità ti piacciono di più?

    • Cosa vorresti che venisse migliorato?

    • Quanto valore ti offre Clava?

    • Quanto è probabile che tu consigli Clava a un amico?

Listening to our users

Listening to Our Users: Valuable Insights from Our Latest Community SurveY

As part of our ongoing commitment to staying close to our users, we recently launched a mini campaign across our social channels, encouraging the community to participate in a short survey. While we’re in constant exchange with our users, the depth and quality of feedback we received were truly remarkable.

In just a few short hours, nearly 700 users participated — a clear sign of strong engagement and interest in helping shape the future of Clava.

One particularly exciting insight: over 30% of participants expressed interest in a potential Pro subscription — a promising signal as we explore monetization opportunities.

The full results and aggregated responses can be found at the link below.

VIEW SURVEY - italian users VIEW SURVEY - german users

We asked questions such as:

    • How do you like the Clava app?

    • How often do you use Clava?

    • Which features do you enjoy most?

    • What would you like to see improved?

    • How much value does Clava provide to you?

    • How likely are you to recommend Clava to a friend?