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Clava Sports: Amateur Sport Goes Further
Clava Sports: Amateur Sport Goes Further
We’re excited to share an independent study that takes a close look at what we’re building with Clava Sports. The study highlights how our app brings a professional sports experience to the amateur game – with features such as live results, match statistics, personalized player ratings, the ‘Man of the Match’ award, a Top-11 selection, and an interactive fantasy football mode.
It also explores our founding story, the growth in South Tyrol, our strong community, and the ongoing expansion into northern Italian regions. We’re proud that this external perspective recognizes our role in the digital transformation of amateur sports – from idea to scale, with regional support.
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A new chapter for Clava in Italy
A new chapter for Clava in Italy 🇮🇹
Momentum is building at Clava. From a nationwide launch to pioneering new features and securing high-profile partnerships, we are entering a transformative phase for our company. Here are the highlights from the past days and weeks.
Clava Goes Nationwide
Earlier this week, Clava officially launched across whole Italy. The response has been overwhelmingly positive: more than 10.000 new installations in just a few days, placement among the TOP 10 apps in the national App Store, and position number 4 in the sports category. This means Clava is now appearing side by side with global giants such as TikTok, Pinterest, LinkedIn and Canva.
Introducing FantaClava
At the same time, we introduced FantaClava, the very first “Fantacalcio” experience for amateur football. This innovation is creating significant buzz within the grassroots football community. Even though the feature was initially rolled out only in South Tyrol and Trentino, more than 3.000 fantasy teams were created in the first week alone. National expansion of FantaClava is already underway.
Strategic Partnerships in Football Media
On the marketing front, we have formed valuable partnerships with some of Italy’s most influential football voices. Fabrizio Romano has joined the Clava journey, alongside Gli Autogol, Chiamarsi Bombers, Giorgia Rossi, Chiara Giuffrida and other prominent figures. Some of these collaborations are strengthened through media-for-equity agreements, amplifying Clava’s visibility nationwide.
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Comunicato Stampa: Clava in tutta Italia
CLAVA RIVOLUZIONA IL CALCIO DILETTANTISTICO: L’ESPERIENZA ‘PRO’ ARRIVA IN TUTTA ITALIA
Clava annuncia con entusiasmo il proprio lancio nazionale: da subito la piattaforma – gratuita, semplice da utilizzare e senza pubblicità fastidiose – che ha già rivoluzionato il calcio dilettantistico in alcune regioni nel Nord Italia – con oltre 130.000 download e una community in costante crescita – sarà disponibile sull’intero territorio, portando strumenti digitali professionali a società, tifosi e giocatori di ogni categoria dilettantistica.
L’arrivo di Clava in tutta Italia dà nuovo slancio all’intero ecosistema dilettantistico. Le società potranno gestire il proprio profilo, pubblicare risultati, formazioni e momenti chiave in tempo reale, aumentando visibilità e aprendo nuove opportunità di sponsorizzazione locale. I tifosi seguiranno le loro squadre preferite con live score, classifiche aggiornate, statistiche dettagliate e potranno votare il migliore in campo al termine di ogni partita. Per i giocatori, Clava o@re strumenti che valorizzano ogni prestazione: elezione a Man of the Match, ingresso nella Top 11 settimanale e un rating personale in stile Serie A, per costruire un profilo calcistico completo e riconoscibile.
Il cuore della piattaforma è la partecipazione diretta della community: ogni risultato inserito, formazione pubblicata o highlight condiviso alimenta l’ecosistema Clava, generando valore reale per tutto il movimento.
Novità assoluta: arriva FantaClava
Oltre a risultati, formazioni, statistiche e funzionalità che portano l’esperienza dei professionisti nei campi di periferia, Clava introduce FantaClava, il primo Fantacalcio dedicato al calcio dilettantistico. Ogni weekend diventa una sfida tra amici, dove i veri protagonisti sono i talenti dei campi locali. Un’esperienza strategica e divertente, che unisce gamification e passione autentica.
Partnership d’eccellenza per una community ancora più forte
Per celebrare l’espansione nazionale, Clava stringe accordi media con alcuni fra i creator calcistici più amati d’Italia: Chiamarsi Bomber, Gli Autogol, Cronache di Spogliatoio, Fabrizio Romano e tanti altri. Insieme racconteranno le storie dei campi provinciali, amplificando la voce dei protagonisti e coinvolgendo milioni di appassionati.
“Il calcio dilettantistico è il cuore pulsante dello sport italiano. Con Clava vogliamo dare alle piccole realtà gli stessi strumenti digitali dei professionisti, ma con un tocco di gamification che unisce e diverte tutta la community”, a@erma il team di Clava.
Disponibilità
L’app Clava è scaricabile gratuitamente su App Store e Google Play.
🧙🏼♂️ FantaClava Set to Launch in August – Strengthening Gamification & Community
We’re excited to announce that development of FantaClava, our very own fantasy football game for amateur sports, is progressing on schedule. We are ready to launch in mid-August, perfectly timed for the start of the new season.
With FantaClava, we are:
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Enhancing gamification to make the Clava experience even more engaging and interactive
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Strengthening community bonds by bringing fans, players, and teams closer together
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Creating powerful new incentives for users to open the app more frequently and to record more match data – helping us grow and refine our ecosystem
Our first marketing activities for FantaClava are already underway, building anticipation and excitement within our user base.
💰 Clava Secures $150K in Microsoft Azure Credits – Accelerating Our AI Vision
We’re excited to share that Clava has been accepted into the highest tier of Microsoft’s prestigious Start-up Program, securing $150,000 in Azure credits. This strategic milestone empowers us to significantly scale our technology and product development—especially in the area of Artificial Intelligence.
With this support, we are:
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Accelerating the development of our proprietary AI-powered player rating algorithm
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Expanding our data capabilities to deliver smarter, more personalized experiences within the Clava app
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Positioning ourselves for long-term scalability and technical excellence
The AI-enhanced player rating system is a key pillar of our vision to make amateur sports more engaging, transparent, and rewarding for players and teams alike. This Microsoft partnership gives us the infrastructure to bring these innovations to market faster.
🩵 Celebrating Community: Clava Summer Cup Tour Unites Over 60 Teams in Trentino and South Tyrol
At Clava, our mission goes beyond just providing the leading digital platform for amateur football enthusiasts. We are building a vibrant community of athletes, fans, and partners who believe in the power of sport to connect and inspire.
This summer, Clava brought together over 60 teams for two exciting small-sided football tournaments in Trentino and South Tyrol as part of our Clava Summer Cup Tour—celebrating the passion and energy of amateur football.
Why Live Events Matter for Clava’s Digital Ecosystem
These events are not just moments of brand visibility—they are strategic drivers of our app’s growth and user engagement. Each tournament:
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Boosted app downloads and user registrations by providing an immediate digital touchpoint for participants and fans.
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Deepened user retention and loyalty through memorable in-person experiences tied directly to the Clava platform.
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Enhanced community activation by building local ambassador networks and increasing organic word-of-mouth promotion.
By integrating live events into our digital strategy, Clava is uniquely positioned to create a blended online-offline ecosystem where our users engage not just on their screens, but also on the field—strengthening their connection to the Clava brand.
Looking Ahead: Scaling Community and Business Impact
The success of the Summer Cup Tour marks an important milestone as we continue to scale both our user base and market footprint. With a fast-growing community and a proven model for community-driven activation, Clava is building the foundation for sustained growth across Sponsorship & Partnerships attracting local and regional partners eager to tap into our engaged audience.
🚀 Clava Sports Opens Seed Round to Scale Across Italy and Beyond
At Clava Sports, we’re transforming grassroots football into a fully connected, gamified, and community-powered experience—bringing the professional sports ecosystem into the amateur world.
Over the past three years, we’ve built and fine-tuned our platform in close collaboration with thousands of users. The results speak for themselves:
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📲 120,000+ app downloads
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📊 8M+ monthly page views
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🧍 26,000+ weekly active users
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💰 All without a single euro spent on marketing
We’re not just digitizing amateur football—we’re redefining the experience for fans, players, teams, and sponsors. From real-time match updates and personalized player ratings to in-app gamification (including our upcoming FantaClava fantasy game), Clava is reshaping how local sports communities connect and grow.
🔍 Why Now?
We’ve validated the product with complete regional penetration across three regions in Italy (Alto Adige, Trentino, Veneto/Friuli), and we’re now poised to:
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🚀 Launch Version 5.0 of the app
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🇮🇹 Scale nationally across Italy
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🇦🇹 Enter the Austrian market
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🧑💻 Expand our team
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🌍 Lay the foundation for multi-sport and pan-European expansion
💡 The Opportunity
We’ve already secured:
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✅ €270K from business angels
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✅ €130K in public funding
Now we’re opening a €800K Seed Round to fuel our next growth phase. This is an opportunity for visionary investors to support a scalable, community-driven platform that is already showing strong engagement, loyalty, and monetization potential.
We’d love to walk you through the deck, share a live demo, and explore a partnership.
📩 Reach out to learn more.
Together, let’s redefine the future of amateur sports.
—
Ivan Angerer
Co-founder & CEO, Clava Sports
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Clava Sports Selected as IBAN’s Startup of the Month
Clava Sports Selected as IBAN’s Startup of the Month
We’re proud to share that Clava Sports has been selected as the Startup of the Month for February and March by IBAN (Italian Business Angels Network) – a significant recognition for our innovative approach to amateur football.
Driving Innovation in Amateur Sports
At Clava, we’ve built a powerful yet intuitive platform that brings real-time match results, detailed statistics, and personalized news to the amateur football community. Our mission is simple: to professionalize and connect the world of amateur football through smart, accessible technology.
The IBAN Evaluation Committee highlighted our platform’s ability to meet an unmet market need – promoting and enhancing the passion for grassroots sports through a scalable, digital-first approach. With a growing community of amateur players, fans, and clubs, the demand for structured, engaging digital tools has never been higher.
A Clear, Scalable, and Impactful Vision
The committee recognized the clarity, ambition, and completeness of our business model. Our solution offers:
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Low development and management costs
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High potential for monetization
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A sharply defined and growing user base
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A scalable model with the goal of reaching over 2 million users in the near future
Clava’s value proposition is truly innovative in the sports tech landscape. By empowering amateur teams and fans with the same tools and insights available at the professional level, we’re building not just a product, but a movement.
Backed by IBAN’s Expert Committee
We are especially grateful for the support and trust of the IBAN Evaluation Committee, chaired by Fabio Leone Fanecco and coordinated by Andrea Odille Bosio, PhD. Their endorsement reinforces our belief that Clava is well-positioned to become a key player in the evolution of amateur sports engagement.
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We launched Clava PRO
CLAVA PRO has arrived!
We’re thrilled to announce the launch of Clava Pro, our new freemium model – a major step forward in Clava’s journey.
Over the past months, we’ve been working hard to reach this point. As we continue to improve the app, introduce new features, and support players, teams, and the incredible volunteer community behind grassroots sports, we also need to build a sustainable foundation for growth.
Clava Pro is designed to do exactly that. It enables us to reinvest in product development, scale our impact, and advance our mission long-term. While we know not every user will embrace the change immediately, we’re confident that with clear and transparent communication, our community will understand the reasoning and value behind this step.
Importantly, we’ve preserved all core functionality – Clava remains free for the majority of users. The Pro subscription is aimed at our most engaged and passionate users who want more advanced capabilities and a deeper experience.
Our projections indicate that approximately 5% of active users will adopt the Pro plan over time – and that’s exactly the scale we’re targeting to unlock meaningful recurring revenue while maintaining broad accessibility.
Here’s what Clava Pro includes:
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No more ads 😌
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Access to all “Man of the Match” votes
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Profile views
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In-form players
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More detailed and in-depth stats
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Votes from past matches
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Archive of past “Team of the Week” selections
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…and much more!
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💰 How much does it cost?
Users can choose between two options:
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€5.99 per month
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€47.88 per year (that’s a 35% discount compared to the monthly plan!)
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We’re incredibly proud of this milestone – and even happier to share it with you!
Let’s keep pushing forward! 🚀
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